086: Social Media is a Long Game; Hereβs How to Win It
Dr. Desiree Yazdan is back in all her glory! Kiera and Dr. Yazdan talk social media (remember, Dr. Yazdan has 141,000 + followers on Instagram) — how to do it and how not to do it. Believe it or not, social media is not just a box to check; when used correctly, it can serve as a strategy to grow your business. Dr. Yazdan’s high-level tips:
- Don’t recycle the hard sell
- Use stories to educate and inspire
- Batch your content in one day for the rest of the month
Dr. Yazdan is a cosmetic dentist at the Center for Restorative & Cosmetic Dentistry in Newport Beach, California. She began using social media to brand herself when she had no other money for marketing, and she still uses it to this day. Learn more about Dr. Yazdan at www.dryazdan.com, and read her free Instagram Guide for Healthcare Professionals at www.dryazdan.com/instagramguide.
Lastly, Dr. Yazdan has her own podcast now! Yippee! Go check her out at The Social Dentist immediately! Then head over to www.TheDentalATeam.com for more dental goodness.
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Rockstar Podcast!
Loricl24
This podcast is so worth the listen! I have listened to almost all of Kiera’s podcasts and every dang time, I learn something new. I have been challenged, entertained, and frankly overwhelmed at times because I want to implement everything. So many out of the box ideas to solve common issues. Thank you Kiera and Dental A Team!
So good!
Helpful tips and proven strategies from a true dental ace! Love this podcast
Great Podcast
I started listening a month a go.Lots of actionable ideas.Kiera has really grown as a leader in Dentistry.