Episode 576: Turn Insurance Patients into Membership Patients LEGALLY

Kiera is joined by Jordon Comstock, CEO and founder of BoomCloud, which provides a membership growth platform for your practice. The two talk about why and how practices are shifting to membership programs, and how they’re able to appeal to insurance patients completely legally.

The secret sauce? Listen to the episode to find out.

Still not so sure about membership plans? Jordon also touches on upscaling a membership program to reach that recurring million dollar revenue mark.

More about Jordon: Jordon Comstock is the founder and CEO of BoomCloud. BoomCloud exists to help dental practices create, organize, track and automate a dental membership program as a strategy to reduce dependence on dental insurance, create recurring revenue, increase patient loyalty and case acceptance. Jordon started his career in the dental industry managing a dental lab over 15 years ago and soon realized the need for our industry to create membership programs. He studied UX/UI design, web development and marketing at the Art Institute of Salt Lake City. Jordon is crazy passionate about helping practices create recurring revenue and helping them eliminate the evil empire of dental insurance.

Free books: million-dollar membership plan

Episode resources:

Check out BoomCloud

Get The Million-Dollar Membership Plan for free

Listen to episode 163, Are You Maximizing Your Practice? Membership Plans

Reach out to Kiera

Subscribe to The Dental A-Team podcast

Become Dental A-Team Platinum!

Review the podcast

Transcript:

[music]

0:00:05.6 Kiera Dent: Hey everyone, welcome to The Dental A Team podcast. I'm your host, Kiera Dent, and I have this crazy idea that maybe I could combine a doctor and a team member's perspective, because let's face it, dentistry can be a challenging profession with those two perspectives, I've been a Dental Assistant, Treatment Coordinator, Schedule Filler, Office Manager, Regional Manager, Practice Owner, and I have a team of Travelling Consultants, where we have traveled to over 165 different offices coaching teams. Yep, we don't just understand you, we are you. Our mission is to positively impact the world of dental, and I believe that this podcast is the greatest way I can help elevate teams, grow VIP experiences, reduce stress, and create A teams. Welcome to The Dental A Team Podcast.

[music]

0:00:51.7 KD: Hello, Dental A Team listeners, this is Kiera, and you guys, I'm super jazzed to bring on one of my awesome friends, he and I, we roam in the same circles, so we hang out, we see each other at events, and he is somebody that is die-hard membership plans, and if you guys know me, I am die-hard, let's get you guys out of insurance, bringing into membership plans, I'm super jazzed to welcome CEO and Founder of BoomCloud Membership Program, Jordan Comstock. Jordan, how are you today?

0:01:17.8 Jordan Comstock: Yo, yo, what's up? Doing good?

0:01:19.9 KD: Good.

0:01:21.6 JC: My team on the other side of the building is having a party, so if you've heard anything on the microphone, they're having a good time over there.

0:01:26.7 KD: Are you a little jealous? Or are you happy to be, having a party with the podcasting so...

[laughter]

0:01:31.0 JC: I'm more excited to be with you, Kiera. I told everybody, I'm going to do a podcast, and we're gonna have fun so.

[laughter]

0:01:36.8 KD: And the next time we'll just do it in person, I do come to Utah this weekend, so I might be...

0:01:40.9 JC: Really?

0:01:41.0 KD: I might be in your world... Yeah, I'll be coming in for the...

0:01:43.4 JC: Let me know.

0:01:43.9 KD: Well, let's be real, it's for two reasons, one for work, but the second reason is, it's August, and August is Taco Amigo's Peach Shakes, and I am obsessed. I don't like Taco Amigo for much of anything else, my in-laws are die-hard Taco Amigo fans, but...

0:01:58.9 JC: That's funny.

[laughter]

0:02:00.4 KD: You know and if you know the Peach Shakes, you know that they are... Have you ever had the Taco Amigo Peach Shake?

0:02:05.5 JC: I have not, no, but I've heard about it.

[laughter]

0:02:07.8 KD: Do you like peaches? Well, let's start there.

0:02:09.9 JC: I love peaches. Yeah, I actually went to an ice-cream shop yesterday, I'm like, "Do you guys have anything with peaches in it?"

[laughter]

0:02:14.4 KD: So Jordan, what we're gonna do, I'm gonna be there Saturday, and I'm gonna text to you, I'm gonna be in Provo, Pleasant Grove, Orem area, which I know is in your neck of the woods too.

0:02:21.8 JC: I'm in Lehi, yeah, so.

[laughter]

0:02:22.7 KD: Correct. So we're gonna meet at the Taco Amigo in Orem on State Street, and we're gonna have both an experience.

[laughter]

0:02:28.1 JC: Sweet.

0:02:29.3 KD: A peach shake...

0:02:29.8 JC: Just text me. Yes.

[laughter]

0:02:29.8 KD: That's how we work out, I'll put a reminder...

0:02:33.3 JC: Make it easy for me to come, yeah.

[laughter]

0:02:34.0 KD: Exactly, I'll be like, meet me here at this time, but no, I am super jazzed to just talk about a really fun topic, you are one of my favorite people, and I wanna talk about, you had such a fun, fun idea that you're starting to ramp up with membership programs of how do I actually make insurance patients membership patients legally?

0:02:54.1 JC: Yeah. Totally.

0:02:54.3 KD: 'Cause we all know I can't double dip, right? If I'm an insurance patient, don't even talk about membership plans unless I'm trying to swoop you away from a membership plan, but you and your practices and all the people you guys have been seeing, you've been able to find a way and to create PPO patients, insurance patients into membership, so let's dive into it. Before we get into that though, what is BoomCloud, what do you guys do? Kinda give the listeners a little bit of your background, how you even got to this spot to be an authority on speaking membership plans, legally...

0:03:20.3 JC: Sure.

0:03:20.4 KD: Don't worry guys we're gonna tell you, I promise.

[laughter]

0:03:23.3 JC: Yeah, I've been in the Dental Industry basically my entire life, grew up, my dad owns a dental lab, which as I got older, I managed the dental lab for eight years, and my mom's an Office Manager for a Pediatric Dental Office, so and she grew up... When I was growing up, she worked from home, I think she was the Insurance Coordinator at the time, so I'd heard her yelling on the phone with Insurance Companies all the time, so I was, growing up, I had a weird, weird trauma, listening to my mom get frustrated, so frustrated with working with insurance companies, and then obviously working in the dental lab for eight years. A lot of our clients there would call us and vent to us kinda about the problems of insurance, and one day I just thought, why don't we just not work with insurance and create these membership plans. I read a book called The Automatic Customer that basically explains how to create Subscription Revenue in any industry, and that's what kinda inspired me to create BoomCloud, which is a software platform that helps practices create, organize, and scale or grow recurring revenue from membership plans, so we got a lot of things that we do to help you grow the membership plan, 'cause that seems to be one of the hardest parts about it.

0:04:38.8 JC: Because we know Office Managers are spread too thin, so we got some tools that integrate with Practice management... Your Practice Management Software that allow you to reach out and make it convenient for patients to sign up via text messaging and things like that, so I think, if you don't have 'em, yeah, absolutely. If you don't have a membership plan, think about... It's like Amazon Prime but built for your patients, where your patients pay a monthly or a yearly subscription fee, and that's the key word, a subscription fee, in order to get exchange for benefits and savings to the office that you design, and not a third party like what PPOs do. So that's kinds of in a nutshell of what we do, and our Software Platform h